Meet the
firefighters behind turtle fire solutions
Meet the
In 2022, the Turtle Fire Systems was developed following a fire involving an electric vehicle in Jersey City, NJ.
When presented with the incident, crews lacked an effective way to deliver water to the battery pack from underneath the vehicle—highlighting a gap in existing tools and tactics.
Founder and Jersey City Fire Captain Howard “Buddy” Hayes set out to address this, developing a practical solution designed around how these fires behave on scene.
Built through research, design, and real-world testing, the Turtle Fire Systems was created to support safer, more effective response to EV fires and other challenging scenarios.
The team brings over 60 years of combined firefighting experience, shaping a tool built for the realities of the fire service.
THE TEAM
Howard “Buddy” Hayes
Founder & CEO
Buddy Hayes joined the Jersey City Fire Department in 2003 and was promoted to Captain in 2018.
His experience on active engine companies, combined with a commitment to improving firefighter safety and response, led to the development of the Turtle Fire Systems.
Inspired by the firefighters he served alongside, Buddy set out to create a better way to respond to emerging challenges
Matthew Faden
Chief Revenue Officer & Head of Sales
Matthew Faden joined the Jersey City Fire Department in 2017 after a career in the private sector. He has served on engine companies in some of the city’s busiest houses.
He has extensive experience working with distributors and manufacturers, selling fire equipment and apparatus to career and volunteer departments, and has a strong understanding of their operational challenges and equipment needs.
Scott Windrem
Chief Product Officer
Scott Windrem, a U.S. Marine veteran, joined the Jersey City Fire Department in 2005, continuing his family’s 75+ year service to the city as members of both the JCFD and JCPD.
With deep expertise in hydraulics and pump operations, he plays a key role in the development and performance of the Turtle Fire Systems.
Dan Kilpatrick
Chief Logistics Officer
Dan Kilpatrick joined the Jersey City Fire Department in 2014 and has served with Engine 19, Engine 17, and Ladder 11.
He is actively involved in initiatives that support both firefighters and the broader community. Dan serves as a board member of the Jersey City Fire Department Family Assistance Fund and contributes to programs such as an annual coat drive and the Mark Lee Toy Drive. His continued involvement reflects a strong commitment to supporting fellow firefighters and giving back to the community.